Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little? On this episode, Ben Burns joins us on the show as he recounts stories about getting started in design and charging clients $50 for a logo. He was happy and felt a sense of validation. Later on, he heard about other designers like Aaron Draplin charging $20k and thought "Wow! That's amazing. But there's no way I could charge that." Is this a problem you're facing? Then watch this episode. Find MrBenBurns here: https://www.instagram.com/mrbenburns/ https://www.youtube.com/c/mrbenburns Annotations: -- 2:40 First logos and competing to work at spec via O Desk 5:18 Q: Why didn't it occur to you to ask for more money? 8:47 Q: Have you ever run into a situation where clients ask you for more? 9:59 Value your time as more than a commodity, and don't give it away for free. 12:00 Lack of symmetry in logic 14:18 The Difference is confidence in the value that you provide 15:20 You can do the same work, but you have to position it differently to charge more. AIGA Pricing Guide + Ethics: http://www.aiga.org/aiga/content/tools-and-resources/design-business-and-ethics/ Media Drop: -- Aaron Draplin - Making it in the little leagues (TedxPortland) _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2 Android Stitcher http://www.stitcher.com/podcast/aaron/the-futur HOW TO SUPPORT THE FUTUR: Purchase a Kit: http://theskool.co/collections/all or subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefuturishere.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon Intro Theme Song– Adam Sanborne www.adamsanborne.com Annotations– Isaiah Nwukor === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.