Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they m
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Coca-Cola (often referred to simply as Coke) is a carbonated soft drink produced by The Coca-Cola Company. IAYTD is your one-stop shop for all things comics, m
Bill Gross has founded a lot of start-ups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from h
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First 100 people to use the code PATBET will get 20% off Fiverr services. Click here: http://bit.ly/2tZAFdN 14 Guerrilla Marketing Tactics for Entrepreneurs. S
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and presti
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to crea
Seth Godin is a bestselling author, teacher and speaker. His new book, This is Marketing is probably the first and last book you'll ever need to buy on marketin
Disney applies an important business strategy for generating multi-million dollar blockbusters. For a more detailed explanation of the business strategies exa
This short video was made for a school project (with iMovie & GhostReader) in response to the question: "Do marketing strategies make us buy things?" The focus
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How can I be successful too? It is a frequently asked question when people are confronted with the success of others. Franz Schrepf challenges us to look at our
Is Advertising necessary to build a brand? Hear it from Xiaomi India Head, Mr. Manu Kumar Jain. Manu Kumar Jain is the Country Manager and India Head for Xiaom
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and c
http://www.influenceatwork.com This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most ef
BJ Cunningham, Entrepreneur According to Amazon's Jeff Bezos, your brand is whatever people say about you when you're not in the room. So how do you ensure the
In this video Dr Vivek Bindra talks about GUERRILLA MARKETING. Guerrilla Marketing is an advertising strategy that focuses on low cost unconventional marketing