Steve Jobs' amazing marketing strategy - MUST WATCH - - vimore.org

Steve Jobs' amazing marketing strategy - MUST WATCH

Steve Jobs' amazing marketing strategy - MUST WATCH

YouTube

Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/



4 Principles of Marketing Strategy | Brian Tracy

A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my t

YouTube

"You Must CONQUER FEAR to Discover SUCCESS!" | Mukesh Ambani

✎ Mukesh Ambani's Top 10 Rules. Need motivation? Watch a Top 10 with Believe Nation! Grab a snack and chew on today's lessons from a man who holds the title of

YouTube

"Never, EVER, GIVE UP!" - Donald Trump (@realDonaldTrump) Top 10 Rules

✎ Donald Trump's Top 10 Rules For Success Volume 2: In this video we're going to learn how to improve our lives by analyzing our take on Trump's rules for succe

YouTube

Sasha Strauss | $100,000 of Brand Strategy Advice

A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they m

YouTube

How To Sell Anything To Anyone - SELL ME THIS PEN - Sales Training, Tips & Techniques

Learn one of the greatest art on this planet - HOW TO SELL? Sell Anything to anyone. It can be a service, a product - as simple as a pen. With the sales tips,

YouTube

BBC Three - Secrets of the Superbrands (Fashion)

Alex Riley thinks he's immune to brands. When it comes to fashion, technology and food brands he just goes for the cheapest and what works for him. He's convinc

YouTube

7 Signs You Will NEVER Be Rich (Harsh but True) - #7Ways

✎ In today's video, Evan shares what are the 7 signs you will never be rich. ★★★ SECRET BONUS VIDEO ★★★ What is the One Word that is most important to Tony Rob

YouTube

Sell Your Ideas the Steve Jobs Way

In his talk, Carmine Gallo demonstrates how extraordinary leaders such as Steve Jobs, Bill Gates, and others communicate the vision and the value behind their s

YouTube

Jack Ma's Ultimate Advice for Students & Young People - HOW TO SUCCEED IN LIFE

This is Jack Ma's Ultimate Advice for Students and Young People. Now one of the richest men alive, it took him 4 years to get into college and upon graduating h

YouTube

How to get your ideas to spread | Seth Godin

http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spell

YouTube

Philip Kotler: Marketing

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and presti

YouTube

The 5 LESSONS In Life People Learn TOO LATE

Check out their books: * Warren Buffett: The Essays of Warren Buffett: https://amzn.to/2PF5tOA * Will Smith: The Pursuit of Happyness (Movie): https://amzn.to/2

YouTube

Marketing Strategies - How to separate yourself in a price competitive market

http://www.evancarmichael.com/support/ - SUPPORT ME :) Like this video? Please give it a thumbs up below and/or leave a comment - Thank you!!! Help me caption

YouTube

"STOP Saying Things that Make You WEAK!" - Jordan B. Peterson (@jordanbpeterson) - Top 10 Rules

✎ Jordan B. Peterson's Top 10 Rules For Success: In this video we're going to learn how to improve our lives by analyzing our take on Peterson's rules for succe

YouTube

The Secret Behind Coca-Cola Marketing Strategy

Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of

YouTube

Steve Jobs's Top 10 Rules For Success

Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Stev

YouTube

Steve Jobs Marketing Strategy - Sell Your Ideas the Apple Way - Dan Lok

★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://stevejobs.danlok.link ★☆★Subscribe to our channel★☆★ ht

YouTube

How to Sell A Product - Sell Anything to Anyone with The 4 P's Method

▸ FREE COURSE: Discover The 10 BEST Ways to Make Passive Income Online (Even If You're A Complete Beginner) | https://passiveincomekingdom.com ▸ [FREE] 🔥FREE B

YouTube

How to Plan and Execute Great Startup Marketing Programs - MaRS Best Practices

April Dunford, Founder, Rocket Launch Marketing, discusses a systems approach to startup marketing. April highlights the importance of understanding the custome

YouTube

10 SKILLS That Are HARD to Learn, BUT Will Pay Off FOREVER!

✎ In today's video, we're sharing with you the list of 10 skills that are hard to learn, but will pay off forever! ❤ HELP TRANSLATE THIS VIDEO ❤ If you loved t

YouTube