Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs. After watching, visit www.lynda.com/10-day-trial-for-youtube to start a free 10 day trial with lynda.com
What if every graphic designer, builder, craftsman, creator donated 4-5 hours of FREE time on a Friday to help the greater good? Aaron Draplin is onto something
Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fa
How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to ind
Portland's own Aaron Draplin delivers a rousing take on his own work as a designer, why he loves discovering the work of designers who went before, and of cours
Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Wh
This specific tutorial is a single movie from chapter one of the Doyald Young, Logotype Designer course presented by lynda.com author Doyald Young. Watch more a
How do great designers think? Imagine if you could crawl inside the minds of great designers to see what makes them tick: how they go about solving difficult pr
👉Subscribe: https://goo.gl/F2AEbk Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in brand
Sign up for Aaron Draplin's entire class on Skillshare: http://skl.sh/YT-aarondraplin Aaron Draplin is a designer and founder of Draplin Design Co. (DDC), loca
Want to get your work reviewed by Chris Do? Do one or both of the following: Like the Futur's Facebook page: https://www.facebook.com/theFuturisHere/ Sign up
How do I start charging more for my logos when I'm stuck at a low rate? What's the difference between logos that cost 10 or 100 times more? Step one, learn the
CREATE THE GOLDEN RATIO SPIRAL AND A LOGO MARK WITH THIS TUTORIAL! | We’ll create the Golden Ratio rectangle from scratch in this tutorial and you'll see how ea
Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a t
Documentarian: Jared Eberhardt. We meet Aaron Draplin at his day job as a designer at his studio, Draplin Design Company in Portland, Oregon. The tour quickly
There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see
This short documentary is a never-before-seen-look at Aaron Draplin, the man behind the legend. Check out more from Aaron and learn his design process on Skills
What is a good logo? What is a bad logo? A logo is not communication. It's identification. It's the period at the end of sentence and not the sentence. How do y
Aaron James Draplin of Draplin Design Co., is working solo in the mighty Pacific Northwest, where he rolls up his sleeves on graphic design projects for compani